Millennial-style video gaming could be next casino offering
Millennial-style video gaming could be next casino offering A new form of gaming might be poised to enter Macau’s casinos in the near future, blending traditional video gaming with betting opportunities.
Video game gambling machines (VGM), spearheaded in the U.S. by New York-based firm GameCo, might serve as a calling card to younger, gambling-averse audiences by raising the impact of the gamer’s skill on their probability of hitting the jackpot and diminishing that of luck.
GameCo introduced the first VGMs in casinos in Atlantic City last November, starting with a game called “Danger Arena” that was trialled in Caesars Palace and Tropicana. It has since developed the company’s second game, “Pharaoh’s Secret Temple,” and launched it in the same two casinos earlier this year. Now the company is eyeing Macau in its expansion plans.
The target audience is the younger population, and the idea behind is to integrate the gamers with casino players – focusing on getting traditional themes such as racing, action and combat to the casino floors as studies has shown that the younger population tends to lack the enthusiasm for traditional gambling machines
“Gamers also have a propensity for gambling and they don’t have any place to get together and socialize,” said Graboyes, according to the Las Vegas Review Journal. “The opportunity was to create a destination at a casino that makes gamers feel like the cool kids.”
“We are just starting on our next round now with the target of raising $20 million to $30 million depending on market conditions,” the company CEO added. The company gathered almost $10 million in two prior rounds of fundraising.
Interesting times ahead indeed.. 🙂
